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10 must-read books that every Corporation needs to read to innovate & grow like a unicorn

Updated: Apr 14, 2021

Christmas is the time where we get offered and companies offer something to their executives & employees...


In challenging times like this, we #stayathome, commute less and have more time to read, or just like me to listen to audiobooks, and we train ourselves (or we should) or try to find inspiration to come up with the solutions for the lack of revenue, the lack of growth...the new normal and whatever problems that our organization is suffering.


Is time to to be agile, to get creative, to learn fast, try fast, fail fast, until we achieve the sweet pot...


In a Corporation CEO's, COO's and CMO's are to busy to read, to think, and the focus is in execution...and in reducing the risk, but those have a lot to learn from startups, and lean startup methodologies, to iterate, prototype and try fast, coming up with the product or service that people want.


We recommend you to give yourself and the rest of the management an inspiring gift, in a form of a book written by some of the most inspiring authors; Saleema Vellani; Reid Hoffman, the founder of Linkedin; Alexander Osterwalder; Eric Ries or Sean Ellis...


Learn how Airbnb, Linkedin and many other startups went from 0 to 1, and from 1 to billions, and apply these techniques to your organization, either to transform your company business model, to improve the existent and find new sources of revenue, or to take to the market new product or services achieving high growth and becoming invincible!


Find the 10 must-read books bellow, and order some, they might change your life and company future!


Innovation starts with I - Author: Saleema Vellani

How you can build an entrepreneurial culture fo the new normal with a personal story and interviews with 100+ leaders including Alex Osterwald. Click here to know more


Business Model Generation - Author: Alexander Osterwalder & Yves Pigneur

A book created to help you iterate, and create innovative business models in a very simple and easy way. Click here to see inside


The Invincible Company - Author: Alexander Osterwalder & Yves Pigneur and others

Learn from the most successful companies how to build products and services, that are innovative & profitable, and how to improve business models to create more revenue at the same time that you create new ones. Click here to see inside


Value Proposition Design - Author: Alexander Osterwalder & others

How to analyse the pains of your customers to create products & services that they want.


Testing Business Ideas - Author: Alexander Osterwalder & others.

How to rapidly prototype & test ideas. Click here to see inside

High-Impact Tools for Teams - Author: Alexander Osterwalder & others.

How to improve team alignment, accountability to complete complex projects and achieve goals in a fast-paced, uncertain environment. Click here to see inside


The Lean Startup - Author: Eric Ries

You will learn how to create things under great uncertainty very quickly with a lean approach just like startups. Click here to see inside


The startup way - Author: Eric Ries

Learn how to come up with new ideas, and inspire your team to think like an entrepreneur.


Blitzscaling - Author: Reid Hoffman & Chris Yen

Design business models to boost and sustain exponential growth; strategies for hiring and managing while scaling a new venture or project.Click here to see inside


Hacking Growth - Author: Sean Ellis & Morgan Brown

Learn how companies like Airbnb, Linkedin and others acquire customers: retain them, engage them, and make them come back and buy more. Click here to see inside


Comment below and we will send you the link for the excel list asap or sign up, became a member, ask questions or exchange your knowledge with your fellow peers and get a free introductory consulting session.


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